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Who? What? Where? – A Super Simple Framework to Help you Warm Up Your Customers
Preamble This post aims to present a super-simple framework to help you conceptualize your marketing activities in an incremental way. What we’re trying to do is help you set reasonable conversion...
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Thinking Inside the Box: do your advocates have the tools they need to sell...
“Multiple Decision Makers” Familiar and oftentimes frightening words for any company in the B2B space. Why? Because when pitching clients on your enterprise solutions, you have to modify and fine-tune...
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Fractal Reads: Buyer Personas by Adele Revella
Adele Revella’s Buyer Personas opens with the following dedication: This book is dedicated to every marketer who questions the wisdom of making stuff up. We’re in the age of big data; every conceivable...
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Fractal Watches: Supermensch: The Legend of Shep Gordon (or the 12 crazy...
Have you seen Supermensch: The Legend of Shep Gordon? It’s a weirdly frenetic biographical documentary profiling legendary talent manager Shep Gordon. It’s directed by Mike Myers. It employs some...
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The Egosystem: This is Your Brain on Social Media
In this post, I introduce the concept of The Egosystem, a sort of external brain that lives in the social media realm, and mingles with all the other brains there. I lay out some neuroscience to make...
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Talk of the Town: 7 Simple Digital Marketing Strategies For Local Businesses
We work with a number of local businesses. Small companies, with brick & mortar storefronts owned by people who have roots in their communities. They come to us because they need mobile-optimized...
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School’s In… For-Ever!: 7 Digital Marketing Opportunities for the New...
The higher education sector is in the midst of transformation. Universities and colleges are increasingly moving towards online, distance-learning programs and corporations are in turn increasingly...
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Thirty-Five (20+15) Pieces of Pop Culture We Talked About in 2015
Time is a sort of river of passing events, and strong is its current; no sooner is a thing brought to sight than it is swept by and another takes its place, and this too will be swept away. Marcus...
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Content Marketing Explained In 11 Letters
Content Marketing has never been more integral to the success of your brand than it is today. That’s especially true for smaller players who don’t have access giant advertising budgets. Content...
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Deeper In-Page Analytics with JQuery
Conversions. That’s probably our favourite C-word here at Fractal. We spend a lot of time helping clients define them and achieve them. We think about all the little (micro) conversions that happen all...
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